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6 Best Free Email Marketing Software In 2023 (Advantages And Disadvantages)

Free Email Marketing Software

Subscribers may create, send, and track emails with email marketing software. You may track open and click-through rates and create efficient emails with the program’s aid. Emails are tailored by sophisticated technology, which increases interaction.

Most sectors can profit from email marketing. If a customer abandons an item in their shopping cart, an email reminder can be sent out automatically by online merchants. Users can choose how persistently to follow up with leads once a SaaS product persuades them to demo a product. Even though email marketing is not new, annual industry reports support its efficacy.

Best Email Marketing Software

1. ActiveCampaign’s


The finest email marketing software for automation is ActiveCampaign since you can customize your campaigns to each unique subscriber using its hundreds of pre-made automation. The platform has setup instructions, and ActiveCampaign’s support is efficient and beneficial.

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2. MailerLite

Due to its drag-and-drop interface, MailerLite is the most user-friendly email marketing software since it makes creating your bespoke design fun and simple. The software’s minimalist design reflects the company’s commitment to simplicity.

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3. Hubspot

Hubspot is unmatched when managing and tracking your various marketing initiatives (website, social, email marketing, and more). With Hubspot’s customer relationship management system, you can organize all your contacts in one location. You can utilize them to create leads, communicate with customers in real-time, and promote online.

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4. Mailchimp

MailChimp is the best email marketing software overall because it satisfies the demands of the majority of businesses without being overly complicated or confusing. Businesses can access reports that include open rates, click-through rates, unsubscribe rates, and more. Campaigns can be prepared in advance. Yet, it offers the most comprehensive, permanently free plans of all the programs we looked into.

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5. Moosend

In addition to having more affordable premium plans than most competitors, Moosend also lets you pay according to the number of subscribers you have or the volume of emails you send, depending on which option is more affordable. Also, it includes essential features that make it simple to send emails to your target audience that are timely and visually appealing.

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6. Drip

The best email marketing platform for online stores is Drip, which excels in workflows and list segmentation capabilities. By combining these capabilities, you can send subscribers timely and pertinent follow-ups based on their purchasing patterns and the information they have opened in your emails.

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Conclusion

One of the most economical marketing channels accessible is email marketing, and with the correct equipment, you can grow your company to new heights. Fortunately, if you’re not ready to commit fully, most email marketing systems provide a free trial period. In any event, make a good decision and pick a tool with cutting-edge features at a reasonable price that is simple to learn!

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