In this social media era, getting attention to your product or brand is the focus of every business. Everyone wants people to talk about their product, and there are many strategies to achieve popularity.
But the most effective way to gain a stellar brand reputation remains word-of-mouth marketing. For instance, satisfied consumers who ordered to write essay for me by quality authors attract dozens of new customers.
So, let’s explore word-of-mouth marketing and how your business can benefit from it.
What Is Word-Of-Mouth Marketing?
Word-of-mouth marketing (WOM) refers to a phenomenon where customers promote your brand by sharing their positive experiences with peers.
WOM marketing is the most dependable form of marketing. It results from customers’ real-life experiences instead of fake reviews and paid advertising.
5 Benefits of Word-Of-Mouth Marketing
According to HubSpot, 62% of consumers search online for reviews and information about the product or company before making a purchase. Moreover, a whopping 90% of potential buyers only trust recommendations from friends.
That said, here are some benefits of WOM marketing.
Free Advertising
WOM marketing gives you free brand exposure. You don’t need to develop multiple marketing strategies and analyze mountains of data to figure out the target demographics.
Your product sells itself, which is a rarity in modern online marketing.
Brand Loyalty
Nowadays, customers only recommend your brand if they are satisfied with the services you provide. For instance, if a student finds an amazing service to do my essay online with native writers, they are likely to become a loyal customer and share their impression with peers.
Beyond that, modern consumers only buy products from brands that share the same values as them. As a result, WOM marketing creates a tight-knit circle of trust with your audience.
Online Community
WOM marketing can help you create a vibrant online community. These community members can serve as brand ambassadors on social media platforms. The community members can also provide support for new customers, which saves you customer service costs.
Note: Negative brand exposure can tarnish your brand image in a massive domino effect. So, always maintain high-level product quality.
Social Proof
Brands need social proof to grow and convert more customers. You need a significant presence on social media to attract consumers and influencers.
Customers who become social media brand advocates assist you in developing
- trustworthiness;
- dependability;
- proof of authenticity;
- credibility for your brand.
Conversion and Sales
Positive brand exposure increases conversions and sales, which is the goal of every marketing campaign.
When people receive positive reviews from their peers, they are more likely to purchase your product. As a result, your conversion rate will skyrocket alongside your return on investment.
5 Best WOM Strategies
We’ve defined WOM Marketing, why it’s essential, and how it benefits your brand. Now, let’s explore some beneficial word-of-mouth marketing strategies.
Highlight Your USP
Many products flood the market daily, but people resonate with brands that have a unique identity. It provides an opportunity to distinguish your brand from the crowd.
To stand out in an oversaturated market, you need to emphasize your product’s unique selling proposition. Customers will notice your brand’s USP, which will encourage them to share it with their friends.
Create Viral Campaigns
Relying on your marketing campaign to go viral is a coin toss; no one knows the formula for viral campaigns. But you can hop on trending topics to increase your product’s overall appeal.
People always discuss trendy or newsworthy topics on their social profiles. So, use TikTok marketing and other viral trends to boost your marketing strategy.
Invest in Visuals
Someone once declared video content “the future of marketing.” And judging from the current video wave online, they are right.
In general, visual content attracts more attention to your brand because people want to view amazing images and graphics.
Even LinkedIn and Instagram influencers now use carousels to share their ideas instead of writing long posts. So, add some visual graphics to your written content to make it shareable for your customers.
Encourage and Promote User-Generated Content
With the advent of digital media, user-generated content (UGC) has evolved into a powerful form of word-of-mouth marketing. By allowing users to suggest and create content on your website or social media, you boost engagement and conversions. So, encourage users to share their opinions and experiences about your brand.
Use Sentimental Storytelling
The best way to connect with consumers on a personal level is to empathize with them. Companies can create this connection by sharing the story of an employee or providing behind-the-scenes content. Also, you can dedicate a unique content campaign for faithful customers.
When consumers come across campaigns that speak to their emotions, they share and discuss them wherever they can. So, create campaigns that connect with your audience emotionally.
Conclusion
The success of your WOM marketing campaign depends on the consumer’s experience with your brand. Thus, you should meet the needs and requirements of consumers.
When customers are willing to accept responsibility for recommending a company’s products, the power of word-of-mouth marketing manifests itself. So, always prioritize the consumer, and let the WOM marketing flow organically.
