Why is WordPress So Popular?

In the tribe of content management systems, WordPress is the most popular. It powers almost 40% of the top 10 million of the world’s most visited websites. More than 60% of the world’s websites are built with WordPress.

A calculation made in 2020 states that this amounts to the astonishing number of 455 million websites. What are the reasons behind the choice of WordPress by millions of users worldwide?

WordPress is the perfect solution if you are interested in creating a good website but don’t want to learn to code. It is straightforward to use, and there are helpful WordPress tutorials for beginners to instruct you on all you need to know for creating your website.

Let’s see some other good reasons to choose WordPress, the most popular CMS in the world.

1. WordPress Comes Free of Charge

Installing WordPress is entirely free of charge. One of the main reasons for WordPress’s popularity its free availability. It has become the go-to website builder for everyone, from newbie bloggers to entrepreneurs and even experts, thanks to its other features. You can create a beautiful website and save money for other essential business needs at the same time.

2. It is Open Source

Being open-source makes WordPress available for modifications. Anyone who knows to code can modify and adapt the platform according to their personal or organizational needs. This makes the product versatile and readily accessible for many purposes. It has also inspired the innovation and development of the core software itself and its myriad of accessories – themes, plugins, etc.

3. There is a Plugin for Every Need

What are plugins? They are mini-programs built to function together with the central core WordPress software. If you need an excellent-looking landing page or a pretty contact form – there is a plugin for all of that. Some of them are free, and they do the job, but if you want a finished look and full spectrum of functionality, you may consider the paid options too.

4. The Go-to Platform for Bloggers

If you are a blogger looking for a creative outlet or a publisher of an online magazine, WordPress can serve all your needs. It can integrate multiple authors, schedule your posts, editors, etc. The setup and edit of the posts require no technical knowledge. It is like a paradise for all bloggers.

5. Many Functionalities

We should not associate WordPress with blogging only. It has the full potential to build powerful websites with many functionalities. It has been used for:

Online learning portal to publish online courses and market them online
Website for invoicing for companies
An encyclopedia-like website to gather and organize a large amount of knowledge on a given topic
An online job platform where users can apply to available jobs
A platform for the event management of a company
Managing bookings and appointments online

Whatever your entrepreneurial idea, WordPress has a plugin that can serve you, and you can design the online presence of your dream business.

6. WordPress Gives Importance to SEO

SEO is what makes your business stand out on Google. Online businesses need to get the proper ranking for the right audience.

WordPress makes this process very easy with a wide range of plugins. The best one is Yoast, All-in-One SEO. If you make good use of that and others, your site will get more visitors.

7. Massive Knowledge Database

You will find videos, tutorials, forums, and more to show you every possible and imaginable scenario regarding the creation and maintenance of your website, step-by-step. With this vast supply of beginner tutorials and a little time on your hands, you can work miracles with your new WordPress website.

8. User-friendly Interface and Management

You do not need IT the knowledge to build a WordPress website. All the operations are suitable for non-developers, and you can do a lot.

If you have a startup and are not ready to hire an IT professional, you can get started with ease. If you get stuck anywhere, you can look for an answer from the enormous resources available, as discussed in the previous paragraph

9. Almost 5,000 Themes to Choose From

There is an abundance of themes you can choose from for your WordPress website. Many are free of charge, but you can invest in a paid theme if you want to select a more sophisticated design.